On Demand Video & Traditional TV Viewing

Video Marketing 

If you look at the top watched Video in June 2016, L’Oreal tops the list with 90 million views. So if we are not thinking of video marketing then are we missing something?

Video Marketing on the Internet has tremendous reach and potential especially in the age of Mobile and Smartphone access to video round the clock even as you are travelling. India stands at the brink of a digital revolution. With over 400 million internet users, India is poised to overtake USA in terms of largest Internet Users in the world. India also has probably the second largest base of smartphone users. Some of the other statistics indicate that on an average more than 50 percent of Video views are through Mobile Devices.

Another trend observed is, that the concept of downloading videos is decreasing, and more and more people prefer to view videos on line. Research also indicates the On Demand Video will gradually replace traditional TV viewing. If this is an indication then we need to rethink our strategies to improve and make our Marketing more effective.

As we move towards maturity of Video platforms video content creators will come up with newer and newer ideas. We help our clients to develop strategies for their video marketing, and help clients reach their targeted audiences and get more value for money spent.

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