Social Media Marketing
Social Media marketing uses popular Social media websites and portals with extensive reach to Market and develop a brand for your products and/or services. Social Media Marketing taps into the power of the Internet’s reach to potential audiences. Social media marketing uses concepts of Research and Best practices to develop an appropriate marketing Strategy to augment/supplement traditional Marketing techniques.
Unlike traditional Marketing techniques and tools, Social media marketing adds another dimension by providing Analytics to make an assessment of the effectiveness of the campaigns and get an insight into the actual reach and effectiveness of the campaigns. There are a large number of Social Media sites, resources and tools available for Social Media Marketing, however to make an impact one needs to develop an appropriate Strategy to reach out to all the Stake holders in the company in a timely, effective and measurable manner.
Who uses Social media Marketing? Well anyone can use Social Media Marketing, it is not just Business, but any organization, be it Non-profit Organizations, Schools, Colleges Universities etc. can also use Social Media marketing to Market and develop a Brand Image for the Organization. Even individuals use Social media Platforms to promote and Build their own personal Brand Image.
If you or your company is not marketing on Social media Platforms or you are not aware of the Potential reach of Social Media, please do get in touch with us and we will be happy to update you on the modalities and benefits.